Kindred has announced that it has entered into a strategic alliance with OddsMatrix by EveryMatrix. The objective is pretty simple: to enhance the offering of sportsbooks for players to have a better experience. Moreover, the association with OddsMatrix will allow Kindred to pose as a better alternative in the market.
OddsMatrix comes loaded with a lot of experience working in the industry. It is known for providing high-quality data – historical and real-time. While historical data is obviously important for the analysis of a team’s performance, real-time data enables experts and players to understand the trajectory of the events and possible outcomes more efficiently.
Sports that will be covered are football, basketball, and ice hockey, to mention a few. This will see players gain access to wider betting alternatives. Instead of taking a shot at a team’s overall performance, they will be able to place a bet on a specific incident. Needless to say, the final reward will vary largely based on the type and size of odds a player has selected.
Kindred and OddsMatrix have expressed their confidence in improving the experience of players on the platform. Given the fact that OddsMatrix is entering the line-up of online sportsbooks with high-quality data, there is less question about how reliable the environment will be for existing or interested players.
OddsMatrix’s previous year’s performance has made it a preferred choice as a partner. It recorded over 100 sports with 700 betting kinds for 1.5 million events. The replication of the scale remains to be seen since the launch is the most recent one; however, there is a high chance that it brings along the Fast Markets option.
It facilitates the interaction between clients and the company’s partners in real time based on the offering of new betting alternatives. Ben Colley from Kindred has talked about how important it is to have access to data that pertains to the past and present, that is, real-time, adding that it helps them attain precision and innovation in the market.
The Group Head of Trading at Kindred has further stated that the strategic alliance with OddsMatrix will better equip Data Scientists and Quant Analysts of Kindred to conduct their internal research and achieve heights in the industry.
Erik Nyman from EveryMatrix has expressed excitement on behalf of the company by acknowledging the global recognition of Kindred as a trusted partner, as well as its global reputation. The President of Americas at EveryMatrix has concluded the statement by expressing the enthusiasm of contributing to the partnership in the times to come.
The development comes months after Gaming Corps announced its association with Kindred Group to mark a significant milestone in its roadmap. The agreement allows Gaming Corp to become a primary provider of Crash games to all the key brands that fall under the umbrella of Kindred Group.
A partnership with OddsMatrix falls nearly on the same line with the difference that the goal here is to enhance the offering of sportsbooks to players in regulated regions.